Subaru is the automaker division of Japanese transportation conglomerate Subaru Corporation. In the early 1950s, five companies and a newly formed corporation joined together to establish Fuji Heavy Industries. Its automotive division was called "Subaru". It was founded on 15 July 1953. It is the Japanese name of the Pleiades or the "Seven Sisters". The star cluster also inspires the brand's logo. Because one of the seven stars is invisible, there are only six stars in the logo. That also implies the six united companies.
The first Subaru model called P-1, or 1500, was introduced in 1954. Only 20 of these marques were built, because of the funding challenges. After four years, the compact 360 debuted. Its nickname is ladybug for its small overall size. The proposal for this inexpensive motor is to motorize the post-war population. It was popular and remained in production for over ten years. In 1961, the brand unveiled its first truck, the Sambar. It remains in production now for its high quality and durable parts. The Subaru 1000 was followed in 1966. It was the first and only front-wheel-drive car of the company.
The company came into the American market in 1968. Subaru of America was established in 1968 in Pennsylvania, the US. Its headquarter later moved to New Jersey. In the same year, Nissan acquired a 20.7% stake in Fuji Heavy Industries. As a result, even today, the Subaru parts are used in Nissan cars. In those years, the corporation introduced the R-2, the Rex, the Leone, and the BRAT. The Leone stood out for its EA boxer engine and four-wheel drive. It was produced from 1971 to 1994. And it was also a replacement for the 1000 and the predecessor of the Impreza. In the 1980s, there were two other marques introduced, the Alcyone and the Legacy. The Legacy is known for its all-wheel drive and Subaru OEM parts. The mid-sized car was produced from 1989 to now in North America.
The Subaru family has continued to grow. It has launched the Impreza, the Forester, the Tribeca, the Exiga, and other vehicles since the 1990s. Now, its lineup is composed of compact trucks to family-friendly cars. The brand keeps pace with the times and acts with originality. It is also popular with car buyers because of its outstanding quality, performance, and refined Subaru OEM parts.